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Seat filling (or papering as it’s also known) is a practice that is used within the entertainment industry to offer complimentary tickets to shows, events and experiences to fill empty seats and help ensure a full house. It is a fantastic way for us to help make these experiences affordable and accessible for all.

Currently, we are a London based seat filling service promoting shows and live entertainment in and around London and surrounding areas only.

Yes! Whilst we generally work on an invite-via-referral basis, anyone who loves the arts can complete the sign-up process and enjoy access to free tickets.  Click on 'join now' to become a member.

The cost to join is just £5 for 12 months, with the option to upgrade to our Prestige membership, subject to a minimum show attendance. This small fee helps us cover running costs and will give you access to many free shows and experiences.  There is a small admin fee on each booking. With The Audience Club, you don’t pay for full-price tickets!

Absolutely. Did you know The Audience Club started out offering membership exclusively to key workers?  We are passionate about making the Arts accessible for all; it is our way of giving a little back.  If you can email proof that you are a Blue Light cardholder, we will provide you with a discount code for free membership.

The simple answer is YES! You can advise your access needs upon joining and we can then reach out to the venue on your behalf when you make a booking to ensure they can accommodate you. Unfortunately, some venues are not equipped to accommodate all access needs, in which case we would of course cancel your booking and refund our admin fee.

Yes, there are Terms & Conditions to agree to before your membership is activated.  As a discreet seat filling service, we must ensure our members are aware of certain rules so that we continue to be offered tickets.

When we talk about keeping seat filling a secret, we’re saying that you should be discreet when speaking publicly about the fact that you have not paid full price for the tickets. It would help if you remembered that most other people would be paying full price. We gain new members by word of mouth, where our existing members tell friends and family about the experiences they have enjoyed.

You never pay for a ticket with The Audience Club. Instead, you pay a small admin fee per ticket, which helps us cover the day-to-day running costs of providing our services.

There is no catch. Within the entertainment industry, we help venue managers and producers fill seats.  We provide seat-filling opportunities to ensure live events are well attended and a full house ensures a great experience for both the performers and audience members. As a seat filler, you will also help the venues and producers by reviewing the experience, which can be used to promote their events. Everyone’s a winner!

The minimum age to be a member is 18. Anyone under 18 must be accompanied by an adult when attending an event. Handy age guides are provided for events, so be sure to check your show is age appropriate before booking.

Show and experience details are for members only. Discretion in this way helps us to keep our commitment to organisers and producers.

If you change your mind about your membership, you can cancel any time.  However, your £5 membership fee is non-refundable.