Producers & Venue Managers Get Discreet Seat Fillers

Join thousands of London Arts lovers and get your tickets for FREE

Find hundreds of shows and experiences as an Audience Club Secret Seat Filler.

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Current Blue Light Card holders can apply for free membership for a whole year.

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What is the first rule of Secret Seat Filling?

…We don't talk about seat filling. The Audience Club is for anyone who loves the Arts and enjoys free tickets to unlimited events, BUT they must be discreet in and around the venue as they may be sat next to full paying patrons.

Peek Behind The Curtain

Find Your New Favourite

How Does it Work?


We partner with producers and event organisers.


We provide them with discreet audience members - that's you.


You get free tickets to shows and events in return for your feedback!

Join The Audience Club

Over 117,000 events and counting.

Hundreds of shows and event tickets are available for FREE to our members. So join today, pay just £5 for 12 months of access, and forget about paying for a full-price ticket!

Pick Your Favourite Genres

Producers or Event Organiser?

Put your show or experience in front of thousands of eager arts fans!

How much could you save as an Audience Club Secret Seat Filler?

Cancel any time

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Potential Savings on Traditional Experiences


All London Show & Event Genres

Have you got what it takes to be a Secret Seat Filler?

If you're 18 or older, you can keep a secret and would love to get your hands on tickets for almost any type of show or event; then this is for you. Comedy show? Classical music or concerts? Off West End theatre and fringe? We've got you covered!

Pick Your Preferred Time of Day:

Matinee Evening

I don't mind what time

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We've donated more than


Join The Audience Club

The Audience Club has donated more than £250,000 to various charities.

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Frequently Asked Questions

What is seat filling?

Seat filling (or papering as it’s also known) is a practice that is used within the entertainment industry to offer complimentary tickets to shows, events and experiences to fill empty seats and help ensure a full house. It is a fantastic way for us to help make these experiences affordable and accessible for all.

Are shows available to book nationwide?

Currently, we are a London based seat filling service promoting shows and live entertainment in and around London and surrounding areas only.

Can anyone sign up for The Audience Club?

Yes! Whilst we generally work on an invite-via-referral basis, anyone who loves the arts can complete the sign-up process and enjoy access to free tickets.  Click on 'join now' to become a member.

What is the cost of joining?

The cost to join is just £5 for 12 months, with the option to upgrade to our Prestige membership, subject to a minimum show attendance. This small fee helps us cover running costs and will give you access to many free shows and experiences.  There is a small admin fee on each booking. With The Audience Club, you don’t pay for full-price tickets!

I’m a Key Worker. Can I have free membership?

Absolutely. Did you know The Audience Club started out offering membership exclusively to key workers?  We are passionate about making the Arts accessible for all; it is our way of giving a little back.  If you can email proof that you are a Blue Light cardholder, we will provide you with a discount code for free membership.

Can The Audience Club meet my access needs?

The simple answer is YES! You can advise your access needs upon joining and we can then reach out to the venue on your behalf when you make a booking to ensure they can accommodate you. Unfortunately, some venues are not equipped to accommodate all access needs, in which case we would of course cancel your booking and refund our admin fee.

Are there Codes of Conduct to follow?

Yes, there are Terms & Conditions to agree to before your membership is activated.  As a discreet seat filling service, we must ensure our members are aware of certain rules so that we continue to be offered tickets.

How do you get new members if you must keep seat-filling a secret?

When we talk about keeping seat filling a secret, we’re saying that you should be discreet when speaking publicly about the fact that you have not paid full price for the tickets. It would help if you remembered that most other people would be paying full price. We gain new members by word of mouth, where our existing members tell friends and family about the experiences they have enjoyed.

Why do you charge an admin fee on tickets?

You never pay for a ticket with The Audience Club. Instead, you pay a small admin fee per ticket, which helps us cover the day-to-day running costs of providing our services.

How are you able to offer free tickets? What’s the catch?

There is no catch. Within the entertainment industry, we help venue managers and producers fill seats.  We provide seat-filling opportunities to ensure live events are well attended and a full house ensures a great experience for both the performers and audience members. As a seat filler, you will also help the venues and producers by reviewing the experience, which can be used to promote their events. Everyone’s a winner!

What is the minimum age for membership?

The minimum age to be a member is 18. Anyone under 18 must be accompanied by an adult when attending an event. Handy age guides are provided for events, so be sure to check your show is age appropriate before booking.

Why must I be a member to see the shows and experiences?

Show and experience details are for members only. Discretion in this way helps us to keep our commitment to organisers and producers.

Do I have to wait 12 months, or can I cancel any time?

If you change your mind about your membership, you can cancel any time.  However, your £5 membership fee is non-refundable.

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